Web X-ray
Gain deep insights into any website, or web asset, including real-time visibility into where a particular web asset appears across websites and apps.
Digital publisher deploys intelligence platform to ensure third-party tracking compliance and mitigate regulatory risk.
Customer
A digital publishing organization with significant web traffic sought to maintain comprehensive visibility and control over third-party tracking technologies deployed across their digital properties to ensure regulatory compliance, protect user privacy, and mitigate legal and reputational risk from unauthorized or non-compliant tracking scripts.
Challenge
Digital publishers face mounting regulatory pressure from GDPR, CCPA, and evolving privacy legislation while managing complex ecosystems of advertising partners, analytics providers, and third-party vendors. Traditional monitoring approaches lack the depth and real-time capabilities necessary to detect unauthorized trackers, identify non-compliant data flows, or understand the complete network of third-party connections operating across their domains. Manual audits are resource-intensive, quickly become outdated, and fail to capture the dynamic nature of modern web tracking technologies.
Solution
Our Web X-Ray platform provides comprehensive, real-time monitoring of all data flows and third-party connections across digital properties. Built on a large-scale custom crawl network that has analyzed hundreds of millions of HTTP requests and JavaScript API calls, and tens of millions of categorized websites, the platform processes data through a proprietary signal intelligence database utilizing advanced heuristics, tracker mapping, script detection, and correlation rules. This infrastructure delivers instant visibility into cookies, JavaScript files, ad tech requests, RTB endpoints, fingerprinting scripts, images, and all web assets operating across publisher domains, enabling continuous compliance monitoring and risk detection.
Result
By implementing Disconnect's intelligence platform, the publisher established continuous, automated monitoring of all third-party tracking technologies across their digital properties. The system identified several previously unknown tracking connections, enabling immediate remediation before regulatory exposure occurred. The platform's real-time alerting capabilities now provide the compliance team with immediate notification of any unauthorized or non-compliant tracking activity, significantly reducing regulatory risk while maintaining operational efficiency in their advertising and analytics infrastructure.
Impact
The precision and comprehensive coverage of Disconnect's tracking intelligence has become essential to the publisher's compliance infrastructure. The organization now maintains continuous monitoring across all digital properties, enabling proactive risk management and providing executive leadership with verifiable documentation of compliance efforts for regulatory inquiries and audits.